21 Useful Ideas to Generate Quality Content – Consistently
Let’s be honest. Banging out quality content, week after week is hard work. But coming up with blog topics that are useful + share-worthy is often harder. And when you’ve found your topic you still have to write it, format it, create graphics AND promote it. That’s just a basic outline! If you’re anything like I was, the usual scenario goes something like this…
It’s blog post day. You take your seat at your desk, open up a fresh google document ready to let your words fly and…
30 minutes pass and you’re still drawing blanks so you call it a day with every intention of trying again tomorrow and before you know it, you’ve gone a couple of weeks without publishing any new content on your site. Those weeks quickly turn to months and before you know it, blogging is no longer an essential part of your website strategy.
I know what that’s like because I’ve been there myself more times than I’d care to remember.
Trying to create quality content that’s useful and share-worthy, week after week is a big ask for many of us and trying to do it when you’re feeling uninspired is like trying to squeeze blood from a stone! It just ain’t gonna happen!
Blogging “consistently” has been the thorn to my business rose since forever! It’s that ongoing task that’s a joy to create but only if the conditions allow and if they don’t, well – let’s face it, it’s usually the first thing to disappear from the to-do list.
And the only thing that makes us revisit it again is the fact that quality content (aka. blogging) is vital to running an online business.
Five reasons you can’t ignore blogging:
- It’s how new prospects find you.
- Build trust + rapport with new readers or prospects.
- Build new + strong networks with other business owners.
- Sell your services and products.
- Blogging can help you demonstrate to your audience that you can actually help them.
The benefits are in fact, endless so it’s simply crazy to ignore!
One thing I’ve learned as a master of “inconsistent” blogging is that it’s so much easier to constantly create new content when you’ve got blog ideas, a schedule and a rough headline and outline to begin with.
It’s how I’ve managed to create 2 blog posts and submit a guest post in the last 10 days on top of my everyday tasks and maintaining my client roster! I know to some of you that might not sound too flash in which case, this post is clearly not for you because you’re obviously slaying it!
But for the rest of us, who do struggle with consistency and the actual process of writing a post, banging out 3 posts in 10 days is not too shabby which is why I’m sharing my blog post ideas with you today in the hopes that they might inspire you to start your blog, revive your blog or simply give you something to blog about this week.
Even if you don’t have a website yet but plan to, these ideas can help you start building out quality content to minimize your chances of falling into an unplanned blog sabbatical.
The following list is what I’ve used to fill my editorial calendar for the next 3 months. Bye bye blog sabbatical!
21 useful ideas to generate quality content – consistently
- Answer a Frequently Asked Question – Check your inbox, social media accounts, Facebook groups and scout for questions your audience is asking that you can answer. A couple of questions I’m always asked are what’s best, WordPress.com or WordPress.org and how to choose a WordPress theme. The next time I’m asked, I can simply refer folks to these links 🙂
- Follow-up Post – if you’re already blogging, check in with some of your most popular posts to see if there are any that might benefit from a follow up or any ideas that you could expand on. I wrote a post a few years ago that remains one of my most read posts of all time. One thing I realised I could expand on was how to use social media in your website properly as my initial post just made the case for why social media buttons have no place on a website.
- Favourite Tools of Your Trade – Sometimes we take our tools for granted but others love to know what you’re using. I created a list of tools specifically for folks who want to DIY their own site, I also have a list of tools for bloggers and could easily create a list of tools for maintaining a website. The point is, you use tools for different things and folks want to know what they are. If you can break them down like I have, you’re winning! If you’re an artist, things like different brushes or brand recommendations for water paints will go down a treat! Take a look around you right now and note the things you use religiously – there’s a great story in that!
- Favorite Resources – What resources have had an impact on the way you create, live, teach, view the world, earn money, grow your business? Share them with your readers! I found that a lot of folks weren’t sure about what types of content they needed for their website so to make their lives easier I put together a resource list of scripts for writing everything from homepage copy to bio’s and taglines.
- Expert Roundup Post – This one could really elevate your business. Choose a topic that aligns with a big question/problem your audience has then have your experts weigh in on the topic. Here’s a great article about how to create and make the most out of an expert round-up post
- How-to or Tutorial Posts – I have a whole blog category dedicated to tutorials simply because how-to posts get the most action and if you can give your audience a small win, chances are high that they’ll join your list and share more of your work. So, what can you teach your readers? These are ideal ways to show your them you know your stuff so – werk it!
- Show Your Work – What are you working on? Which of your products/services could you highlight in a post? What questions about your service or product could you answer?
- A Website Series – There are many aspects to your work and some are a perfect opportunity to draw a website series from. For example; crystals may be used by the energy worker in which case you could feature a different crystal and how it relates to the chakras or different parts of the body for each post of the series. I could write a series on how to set up + use Mailchimp effectively – possible series coming to a screen near you!
- Case Studies – Ask your clients to take part in a case study to show how your product or service is used in their business. This is mutually beneficial for both parties as it puts the spotlight on your client’s business and helps your audience visualise what working with you might be like. It also great social proof – coming soon!
- What’s coming up? – Dig into your calendar and note all the important holidays and special events coming up in your business. Is there any way you could work in a post to fit the theme of the holiday like I did here? What about webinars, workshops or launches for your own business – you’ll definitely need posts for those!
- Give your readers a glimpse into your life – A day in the life of a Spiritual Mentor. A day in the life of a Palm Reader – I want to read that! I wrote a post about work, life balance that was inspired by my life as a freelancing Mamma.
- Bust the Myths in Your Industry – What lies do people believe about your work/industry? In my industry I busted the myth that folks simply don’t need a brand when they’re just starting out – controversial? Indeed! A blog post is the perfect place to set the record straight!
- Get Vulnerable – We’re not perfect (as you may have found out about me through this post). Your readers will appreciate your honesty and begin to see you in all your realness and quirk glory.
- Mistakes We’ve Made – Whether they’re mistakes you’ve made personally or in your business or that you see your audience making (like this one) – this is your opportunity to either show yourself – warts and all – or help others start or stop something you know they should/shouldn’t be doing.
- Your Successes – Take out your success journal.
What? You don’t have one?
Get on it!
Take note of all your successes. Celebrate them. They matter!
Show your readers how you made it happen just like I did here with getting booked out!
- Manifesto – Declare what you stand for. This one’s fun and will definitely attract the right people to your business. I’m currently writing mine with the help of Alexander Franzen’s manifesto resources here + here – you’re welcome!
- You have an Opinion – Share it! Is there an event or current trend you can weigh in on?
- Routines + Rituals – This could be routines we have before we work with clients, a particular way we start the day, the things we do before we publish a blog post, how we ground ourselves before the healing work begins. These are great insights your readers are curious about.
- Create a Challenge – Challenges are a great way to build buzz and excitement around your business. What type of challenge would be fun for you to create and useful for your readers to engage in? Coming soon!
- Definition Post – Create a layman’s dictionary for your industry terms so we all understand.
- Tips + Tricks – List out all the tips and tricks you’ve got up your sleeve. Put it all on the table! Which of these could be stand alone posts? From the remaining, which ones relate to each other? Is it possible to create a small challenge or series around these?
As I said, these ideas have helped me generate topics for the next 3 months at least, and I haven’t even used all 21 ideas yet! I hope they do the same for you.
Do you have any blogging tips that help you whip up blog posts? I’d love to hear them! Tell me in the comments below.
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