Do You Make These Mistakes on Your Blog?
We’re about to wrap up another year but before we do, I want to help you fix some common blog mistakes so your online space is polished and ready for bigger and better things in the new year.
To help you prepare, here are my top 5 tips for better results next year.
1. Design is King.
Do visitors gasp in horror or sheer awe when they land on your website? Do they immediately feel at home or are they agitated by your websites design?
One of the most common blog mistakes is underestimating the impact your design has on first time visitors. It’s the difference between a visitor reading anything on your website or not and more importantly, determines their first impression of your business.
Dr. Brent Coker who studied the impact of attractive websites on human behavior says, “With websites becoming increasingly attractive this creates a greater feeling of trustworthiness and professionalism in online consumers”.
2. Keep it simple.
- Do make it easy for new visitors to understand how to use your website by strategically crafting dialogue or graphics that show them how.
- Don’t swathe your content with industry terms or assume that people will understand what they mean. This causes frustration and confusion which ultimately leads to lost prospects.
- Don’t jam every single page you ever created into the navigation menu. Too many options creates overwhelm and indecisiveness. Keep it clean and easy to understand.
3. What makes you money?
Now is the perfect time to check in with the services or products you provide. Are they still in line with where your business is heading? How has each service contributed to your businesses financial goals this year.
Crunch the numbers then revamp or remove the time and energy suckers. Ultimately, you want to leverage your time better by creating services or streamlining existing ones so you can start experiencing the freedom that being an entrepreneur affords you.
4. Spring Clean!
Just as you would your home, spring cleaning your online space is just as important. The effects clutter has on your online space is very similar to what you experience in your own home and are worth noting.
- It’s exhausting to look at
- It creates overwhelm and feelings of helplessness
- Clutter makes you poor. Seriously!
- Lack of productivity
Again, it’s about keeping things simple and getting rid of the junk to make more room for bigger and better things in the new year.
5. Hone your style.
Check in with your copy, graphics and aesthetics then ask yourself if these are still reflective of your brand. If not, take note of the things that:
- Create the tone
- Paint the picture
- Draw from your visitors the feelings your brand stands for.
GET INTO IT!
Have you downloaded The Essential Website Planning Checklist yet?
I invite you to go ahead and do that now. Anyone with a little know how can build a website but few people are aware of the planning and strategy involved in building a website that actually works to meet your goals.
GET THE CHECKLIST!