How I Suddenly Got Booked Out – With No Marketing
What I’m about to share with you took some time (as you’ll see) and is really a story about what’s possible when you’re committed, patient and have the courage to deviate to the path of your own integrity.
It’s also a great example of how the world opens up to support you when you’re ready to let go of the outcome and become an adventurer in your business.
Now I know there’s lots of stories like this around the web right now, but I’m sure you’ll find this is just a little bit different since it happened without a website, without content and without social media.
To set the scene, let me take you back to October 2014…
I was struggling to find clients, and the work I did manage to secure, wasn’t fulfilling at all.
My business was a mess. I didn’t really know what I wanted to achieve through my work – you know, the infamous “WHY” a lot of us struggle to pin down? That question in itself always felt hard to me, never bold enough or brazen enough or spectacular enough. N.E.V.E.R. E.N.O.U.G.H.
At the end of 2014 I decided that I’d outgrown my brand. Everything about it started to feel fake, exaggerated and hyped up. I had officially entered my worst nightmare – Bullshitville.
I wasn’t intentionally trying to bullshit anyone, it was more that I had started to assimilate the people I was following. Something I lacked was the courage to examine everyone else’s advice through my own integrity and common sense filters.
I actually wasn’t even aware of this until I realised just how exhausted I felt – the reason? I was keeping up appearances. Once I acknowledged this and discovered my business was just a culmination of a bunch of people who weren’t me and who were in very different businesses, I cut the cords on my old business and…
I started over.
I spent the next 11 months re-learning and doing business with little more than a coming soon page on this domain.
- I didn’t have a website so I didn’t publish a single blog post (and I wasn’t complaining)
- Because I had nothing to share, I ditched social media and if I’m being honest, I loved it!
NO WEBSITE + NO CONTENT + NO SOCIAL MEDIA = NO MARKETING
But, no marketing should mean no clients, right?
Fortunately, that was not the case for me.
Now, I know you’re curious about how that could be? So was I! I’ll tell you how a little later.
I did 2 things that gave my new brand the kick start it needed
- The last thing I did under my old business was run a competition for my birthday. The winner would receive a revamped, totally overhauled website. Little did I know that the winner, whom I had chosen a month or so before I decided to start over, was my ideal client in so many ways. We started her site in January of this year and she launched a few weeks later.
- I created a really simple website offer and emailed it to my list (about 200 at the time). I also took the opportunity to let them know I was switching gears and hanging up my boots in my old business. From that email blast, I booked my first official Indie Pixel House client!
Now, let’s go back to how I managed to consistently get booked out with zero marketing.
It’s simple yet so profound that I could have overlooked it! Even so, I believe it’s the sole reason why I managed to get booked out without having to do a scrap of marketing.
I committed to doing the work.
I decided that regardless of whether I had clients or not, I was going to do the work. I was going to wake up each morning and do what I loved. I would devote myself to learning new things related to my work. I would continue to create beautiful things even if it was just for myself. I would give 200% to my clients to create something beautiful. It really was that simple. I was simply going to dedicate myself to doing the work.
I believe this is what gave me such great results because it was from these two, founding IPH clients that all the buzz started. While I was working with each of them, all I concerned myself with was nothing other than doing my best work. I worked hard to ensure their time and the experience they had with me was memorable. And that hard work paid off in a way that hadn’t even crossed my mind.
So how did doing the work result in being booked out?
My reward for doing the work and trusting myself was much better than any other type of marketing. It came in the form of “word of mouth marketing” which consistently had me booked at least 3 months in advance (if you’re a freelancer, you know both of these as the holy grail).
Both women enjoyed the experience and end product so much that they both came back to work with me again in some form or another plus they referred others to me who were also ideal clients (remember, like attracts like). Those referrals sent to me also enjoyed the experience and end product that they too either sent people my way or came back for more work.
That is the power of word of mouth and that’s what’s possible when you commit to doing the work whether it be for yourself or for others.
The moral of the story?
Obviously, I’m not advocating that having no website and no social media pages will get you booked out. All I want is to remind you that doing
the YOUR work (whatever that maybe) is where your focus needs to be. When you finally drop into integrity with yourself and stop watching and comparing yourself to everyone else, doing YOUR work becomes a whole lot more enjoyable and rewarding.
I’d love to hear from you now, tell me – what do you need to let go of in order to “do the work”?
Have you downloaded The Essential Website Planning Checklist yet?
I invite you to go ahead and do that now. Anyone with a little know how can build a website but few people are aware of the planning and strategy involved in building a website that actually works to meet your goals.
GET THE CHECKLIST!