How To Choose A Domain Name For Your Blog
One of the things all entrepreneurs quickly become indecisive about is deciding whether to use a business or personal name as their domain name. The truth is it can be tricky to pin down but ONLY IF YOU LET IT.
Walk into this with the resolve to keep everything as simple as possible and you will quickly see everything fall into place.
I’ve also created a simple worksheet and domain checklist to help you with this which you can download below.
DOWNLOAD THE WORKSHEET
The key to choosing a domain name is Focus + Direction
If you’re torn about the focus and direction of your blog, the simplest answer is to use your name ie; www.theressayoungngoungou.com That way, you can easily pivot your focus, as you get clearer about where you want to take your business. In my case, I chose not to go with this option for two reasons :
- My name is not spelt the way people would assume – (Teresa) – and all my life I’ve had to spell it out to people.
- My full name is rather long and – again – not easy to spell.
So, in my case there was a ton of room for error which is why I chose to go with a business name instead.
But branding your blog with a business name may not allow you the flexibility of pivoting if you decide your initial subject is not something you can/want to sustain. For example; my business name, Indie Pixel House, has a very narrow window of opportunity.
Let’s say I had a radical change of heart and wanted to write about nutrition instead. If I did so under the umbrella of Indie Pixel House, it would be tragically confusing for visitors to my blog. After all, what do pixels have to do with nutrition?!
However, if like me, you have no doubt about your focus and the future direction of your blog; you should have no problems with using a business name. The only other problem you might come across is that the domain name might not be available in which case you could be forced to get slightly more creative.
How to get those creative juices flowing to come up with a distinct domain name.
- Brain dump – Write for 15 minutes anything and everything that comes to mind regardless of its seemingly ridiculous nature.
- Take a good, hard look at the list you end up with and highlight possible word combinations that fit your subject.
- Now string them together to develop something creatively distinct.
This is how Indie Pixel House was born! From my Brain dump I described my clients as having ‘Indie’ tendencies. ‘Pixel’ obviously came from random thoughts I had about website development. And funnily enough, the word ‘House’ was initially scribbled as ‘tidy house’ and quickly followed by a bunch of detailed house chores (for real!) So. There you have it! Three words. Each born from seemingly useless shit floating around in my head. But strung together… they made perfect sense!
Other domain name considerations :
- ALWAYS grab the .com if it’s available whether you’re going to use it or not. It’s the first variation people type in to find you. If you plan to set up your website on the domain name www.indiepixel.house, then make sure you redirect www.indiepixelhouse.com back to it. It’s the smart thing to do.
- Swap out .com for other alternatives if the .com is taken ie; www.indiepixel.house
- Make sure it’s easy to remember.
- Make sure it’s spelt correctly.
- Make sure it’s easy for people who have verbally heard about your site to then type it into their browser. For example, if someone told you to look up Sarah Jones, you wouldn’t consider the possibility that the domain name might be hyphenated unless they told you, right? (www.sarah-jones.com)
Or, what about the inclusion of numbers in domain names? ie; www.fat2fit.com. You don’t want to make them guess how to spell it. Be all kinds of smart when choosing a domain name but definitely stay away from the numbers.
Don’t forget, there’s a worksheet and checklist to help you work through this. Just click the button below to get it!
DOWNLOAD THE WORKSHEET
Got a cool domain name? I want to see it! Please do, drop a link in the comments below and I’d also love to hear the story behind your domain name if you have one!
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