6 Simple Ways to Find your Flow for the Flustered Solopreneur
It’s almost impossible to find your flow when it’s so noisy out there with folks banging on about:
- Building your list
- Creating a Facebook group
- Writing epic content (regularly)
- Promoting your business on Twitter, Facebook, Pinterest, Instagram and every other social platform known to man
- Creating programs
- And Oh! Don’t forget to scope daily love! (You are scoping aren’t you?!)
Everyone’s vying for your attention, and it’s getting so hard to separate what they say you should be doing vs what you actually need to get done to build a sustainable business.
It’s no wonder you’re feeling flustered!
Well, I need to add my 5 cents to the discussion because doing all-the-things just isn’t a smart strategy.
Stop Paying Attention. #forreals
The moment you stop paying attention to all the noise out there, the overwhelm will stop. I guarantee you that!
You see, all those things (mostly) well-meaning people are telling you to do are just opinions. You CAN take it or leave it. There’s no rule saying you have to do ALL-THE-THINGS. In fact, doing all the things can be more damaging to your business than not if you don’t have the resources to bear the load.
This is your business and having your own business means, you get to build “said” business in alignment with your core values and your lifestyle. It also means you get to incorporate your core values and your lifestyle into unique systems that are sustainable and optimised for YOU.
Forcing yourself into someone else’s box to try and manage all-the-things in your business will probably mean you end up sacrificing things that are important to you which can lead to burnout and more likely than not, you’ll end up with a business that’s out of integrity with who you are. I should know, I’ve been there one too many times!
For the most part, you can bet that what these folks are telling you to do actually worked for them. But there’s also a lot of folks who don’t walk their talk and are simply dishing out advice based on things they’ve heard/read about.
So be street smart kids. Make sure your filters are switched on and practice discernment when ever you chose to give someone your attention.
Unplug and Reassess
Tune out the noise and find your flow by taking a digital hiatus – I promise, the internet will still be there when you return!
When we’re feeling overwhelmed in life we usually crave quiet so, retreating into the noiseless will give you space to help you make sense of what’s going on. It’s the same when dealing with overwhelm in your business.
Spending quality time reflecting on where you’re at in your life & business and reaffirming your values and desires without the interference of the rest of the virtual population is so necessary when you’re in the throes of overwhelm.
Unplug for however long you need to get a fresh outlook on what the ideal next steps are to build a sustainable business that’s in integrity with who you are.
Stop Chasing the Next “Big Thing”.
This is the digital age folks but what was essential for business in 2016 won’t necessarily be required in 2017.
Take Facebook business pages for example.
Investing your time and money into learning about Business Pages back in 2012 would have been a great investment. But when Zuck decided to make bank and started charging us to show our posts to our followers, business pages died and Groups became all the rage. So folks started investing in learning to create a thriving Facebook group instead.
And let’s talk about Periscope for a minute.
It was off the chain in 2015, amassing 10 million user accounts in a short period of time. Everywhere you looked, people were talking about it, and the next thing you know, it’s a “must have” for business owners, just like business pages.
These are just a few classic examples of chasing the next big thing. And while some folks are finding great success on these platforms it’s clear that the landscape is ever changing.
So, if you have the time and money to invest in the next big thing – go for it. But if you don’t, this next tip is for you…
Become the master of one not the Jack of many.
Find out where your audience is hanging out then make it your business to master that platform.
As a business owner there’s already a feeling of obligation to be everywhere all at once even without the input of the experts.
Don’t cave into the hype. The only reason you should choose to pitch your tent on any of the social platforms is because it’s where your people are camping too. Nuff said.
Steer clear of Infobesity.
Are you bloating yourself with information? Consuming information for the sake of consuming it?
We’re hoarding information, saving articles, downloading freebies and buying up courses that aren’t relevant to our immediate needs.
Mitchell Kapor said it best:
“Getting information from the internet is like taking a drink from a fire hydrant”
You get way more than you need!
And when that happens, you become distracted, and indecisive eventually digging a hole a mile deep when it only needed to be a foot.
Here’s my point: Take what you need and leave the rest.
- Consume information about growing your list because it’s the next step in growing your business.
- Learn the in’s and out’s of running a successful Webinar because it’s the next step in growing your business.
- Buy a course about creating a course because it’s the next step in growing your business.
You get the picture.
Be smart and strategic about where you’re investing your time and money.
Do what works for you.
I hate to be the Grinch but it’s time to get realistic about what you can achieve in a week, a month, a year. Most of us put far too much on our plate and when we don’t accomplish it all, we end up frustrated with our hopes dashed.
A wee secret that keeps me motivated is spreading what “I think” I can get done in a week, into 2 weeks. It’s counter-intuitive of course however, by the end of week one I’ve usually accomplished at least half of week two’s tasks as well!
I give myself between 10-12 tasks to accomplish per week then each morning I decide what tasks I want to tackle for the day. This way, I have more flexibility to adapt when life happens like sick kids and family emergencies.
One caveat to this is the addition of client work and meetings which I give priority over my weekly list in which case, those tasks are put on my morning schedule and my weekly tasks take the afternoon spots.
Now some may feel my planning strategy is far too disorganised and probably nuts but the point here is that this is what I’ve found works for me. And you should find YOUR flow by figuring out what planning strategies work best for you.
Be okay with where you are.
Try not to beat yourself up about things. Seriously, there’s enough pressure without us jumping on our own case too. Plus, insecurities do nothing to help you move forward so it’s a pointless exercise.
Just let it go because that energy is better spent working your magic and finding your flow.
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