How to Get the Best Out of Your Web Designer
The decision to hire a web designer is a big deal and should be a very rewarding experience. We’re designing your online home after all – and if you’re happy, then we’re happy. But sometimes things can start heading south which can ultimately affect your experience, the outcome and the quality of work.
To prevent this from happening to you and to ensure you have the best experience possible, I’ve got 5 tips so you get the best out of your web designer.
Engage in the Process //
The job of a web designer is to interpret one’s abstract and intangible ideas and turn them into a living, breathing thing on the web. It’s not an easy task and if you want to get the best out of your web designer, you must be able to confidently communicate your vision to them.
Your designer will likely have you complete some exercises, questionnaires or worksheets that are designed to help you communicate your vision. Whatever you do, DON’T skimp on the details or try to rush through them. Giving an half-assed effort will not give you ultimate results especially when it comes to expressing a vision. Going so far as to over-describe your vision will help to paint a better picture in your designer’s mind and when that happens – you know you’re off to a fabulous start!
Give Specific & Constructive Feedback //
Simply saying, “I don’t like it” or “make it pop” isn’t helpful.
Feedback like this lacks substance and has no specific direction as to what the actual problem is.
Point out exactly what it is that you don’t like and more importantly, tell your designer WHY you don’t like their design choice. The “why” is far more important than the “what” and a good designer will be able to explain to you the motive behind their design choices. If you’re struggling to describe it with words, maybe you can find or draw some examples that can convey what you mean.
Trust Your Designer //
It’s not your job to find solutions however, offering suggestions can be very insightful to your designer if you are in a situation where you can’t fully express what you want or mean.
But do be mindful about whether you’re actually “making suggestions” or whether you’re inadvertently “micro-managing the entire project”. Take heart that we designers know that you know your business best however, we understand the latest trends and standards so take advantage of our knowledge.
Commit to Deadlines //
It’s not uncommon for a designer to have more than one client booked in advance – sometimes multiple clients. For this reason it’s crucial that a designer impose deadlines and equally crucial that you commit to these deadlines or risk having your project put on hold as they carry out their commitment to their other clients.
All of this should be set out in the writing of your service agreement so you know exactly what’s expected of you, and if it’s not, then be sure to ask your designer so you’re fully aware.
Above all else, be responsive. Your designer will have plenty of questions and relies on your feedback to ensure they’re making good design choices so, don’t put it off. To get the best out of your web designer, respond in a timely fashion. Most designers will include some form of communication guidelines including what is considered timely (ie; 24hrs). When you keep the communication lines humming, your project gains/maintains momentum and you’ll be more likely to stay on top of deadlines.
Stay Focused //
During the process you might think of additional content and functionality that you’d like to include which is totally normal. Sometimes that new addition will warrant a change in the scope of work and the final invoice but other times, it’s really just a nice-to-have that adds little value to what you’re creating. Discuss this with your designer, they’ll be able to tell you whether it’s just a distraction or whether it’s something that really should be added to the workflow.
Be Open //
Be open to any suggestions made by your designer and give them some creative freedom to explore your business through their creative lens. After all, that’s what you’re hiring them for!
By doing so, you are more likely to leave with much more than you ever expected.
Follow these tips and I can most certainly guarantee that your designer will be more than happy to go above and beyond for you not to mention, your experience will be far better than you could’ve imagined and the outcome…EVEN BETTER!
Would you like to see how I can help your business? Let’s get on Skype and chat! Just choose a date and time below and I’ll see you there!
Have you downloaded The Essential Website Planning Checklist yet?
I invite you to go ahead and do that now. Anyone with a little know how can build a website but few people are aware of the planning and strategy involved in building a website that actually works to meet your goals.
GET THE CHECKLIST!