How To Choose A WordPress Theme.
Lord help me! How to choose a WordPress theme?
“I’ve given up! I’ve spent way too much time devouring literally hundreds of WordPress themes and feel more confused than when I started! Yes there’s some that I like but there’s also elements of those that I HATE! It’s doing my head in! (Sigh)”
If you’re going it alone in the quest to bring your vision into a living beast on the web you have to make a few hard choices…. Should I go for a Free or Paid WordPress Theme? And after that, you’re expected to choose just one from literally hundreds!
Enter Analysis Paralysis…
It’s a real condition where we over think a scenario because we’re given so many choices that we can’t make a decision and end up stuck and overwhelmed. You hear conflicting recommendations from biz friends and associates on Facebook and all this does is send you on a wild hunt for the best theme that ticks all your boxes.
Don’t worry you’re not alone and I’ve a got your back with a few simple tips about choosing a WordPress theme for your business.
Free or Paid?
Technology is ever evolving so you want to know there’s support behind the theme you choose and a developer who stands by his/her product and is ready to roll out updates and bug fixes to ensure your site remains stable, secure and works the way it should.
Keep in mind that a free theme offers no real incentive for the developer to do any of the above. One more thing, whatever you choose, be sure there’s a support forum for you to get answers when you need help.
Decide what your theme absolutely must do for your users:
- Do you need to make it easy for your users to buy your products?
- Will they be using their mobile devices to access your site?
- Will you offer them videos/audio?
- Will you offer a membership site where they get access to your goodies?
Notice I said “Absolutely Must Do for your users”. At the end of the day it’s your users who’ll be interacting with your site. They’ll be the ones going through your buying process and sending their friends your way because of they great experience they had. So you simply must plan your site with them in mind.
Weed out the niceties and keep things like, exquisite full width slider, unlimited color choices & stunning, rotating testimonials box on your “Bells & Whistles” list.
It’s guaranteed that this search is going to uncover so many other fabulously ah-mazing features that you’re really going to want your theme to “have”.
But you must go into this with a clear “must do for my user” list and don’t let the next bright and shiny object sway you because that’s the fastest way to get stuck in the tech void.
IF YOU MUST – Take note of the niceties you’ve seen and put them on your Bells & Whistles list.
THE MAIN GOAL IS – To find a theme that does what you need it to do. The bells and whistles will come later.
DON’T EVER ASSUME – There won’t be a learning curve even if your bestie told you so (read below).
“I just spent $X on xyz theme and am now realizing there is a learning curve! Eeek! Had I known, I would not have chosen this theme. I feel so L-O-S-T!”
“I got the xyz theme thinking it was supposed to be easy with the drag and drop feature. I spent two months working on it!”
No matter what you choose whether it’s a free or premium theme there is always going to be a learning curve, some more than others. A good theme will have good support forums to back you up.
Pick a theme and stick to it!
I cannot stress enough the importance of sticking it out and following through. I understand you want your theme to look and feel just the way you want in the shortest amount of time possible but, swapping themes every time you hit a stumbling block isn’t going to get you to the finish line any faster.
Final thoughts to get you to the finish line…
- Ask your question on the support forum offered by the developer of that theme.
- Google, Google & Google that shit until you find the solution.
- Step away, take a break or sleep on it. Sometimes we’re so deep in it we can’t see the obvious.
I’m interested to know how your “theme journey” panned out.
You may be able to help someone by sharing your experience in the comments section below.
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