Are you losing visitors from your website to social media sites like Facebook, Twitter + the like?
I’m guessing you are. And here’s how I know.
You know those social media buttons you insist on having front + centre on your website? The one’s that take your visitors to your Facebook page, Twitter Page + what ever else you’re promoting? Yeah, those ones. They’re hijacking visitors from your site.
Now answer this real quick…
If you were to remove those buttons, would you be losing or missing out on anything?
I’m guessing no. You wouldn’t miss out on anything. But what you’re offering your visitors by leaving those links to social media sites is an opportunity to leave. And that’s a huge problem.
You see, I think we’ve got it all wrong. Here’s the thing…
You did all this work to get your website up so you could educate your visitors, promote your products + get them to sign up to your email list. The whole idea was supposed to be to get visitors to stay as long as possible + soak up all you have to offer.
And then you go + offer them a way “off” your site when they haven’t even read the first paragraph of that page yet?
Do you see just how “nuts” that is?
Here’s the problem with social media sites…
Once Jane Doe has clicked through to your Facebook page, she’s likely to be distracted by her own notifications, private messages + her own news feed. And with each distraction comes the probability that you’ve lost her…for good.
And another thing, those buttons aren’t promoting your business + they’re taking up prime real estate when you can be using it better to promote your own stuff because, lets face it; Facebook + Twitter don’t really need our help with their promotional efforts do they? They’re already everywhere!
Here’s Phillipas’ take on her use of Social Media Links:
“I got my website up + thought I’d add Facebook + Twitter links so people can go + like me on Facebook + follow me on Twitter. At no point did I think they were gonna go off my site + not sign up to my stuff! You really twisted my arm on this.”
I’m gonna go out on a limb + say your take is similar to hers.
Here’s what you should be doing instead…
You should be getting leads via social media sites + at the very least, getting them on your email list. Period. At the end of the day, we want them on our website because this is where transactions are going to take place. On your website not on Facebook.
Today I’m going to challenge you
I believe we’ve got it all backwards but it’s not entirely your fault. Like almost everyone, you’ve been caught up in the hype of one of the largest phenomenon to ever take place, Social Networking.
But I’m here to steer you in the right direction by challenging you to remove those buttons + links to social media sites (especially from your homepage). If you must keep them, move them to a less prominent place like in the footer.
Then leave me a comment below letting me know that you took action.
Caution: Don’t mistake Social Media buttons for the Social Share buttons. Those are the ones responsible for helping your content get spread to the masses + we all look forward to that right? So please do use the share buttons below to like, tweet + plus this post!