How to know when it’s time to redesign your website
It’s common practice these days for your potential customers to learn about you from an online source. Whether they find you through social media, online reviews, Google search or word of mouth, they will eventually end up on your website. Which is why it’s more important than ever that your website acts and looks like it actually belongs in the 20th century to help you make the best first impression.
I was asked by a one of my tribe recently “how do you know when it’s time to redesign your website?”
Well the first point I want to make is if you’re thinking about it, a website redesign is almost certainly on the cards already but, you’ve probably just been waiting for some cold hard examples that you can relate to.
So in this post I’m going to give you the most common examples why my clients and I have decided that a redesign was the best course of action.
It doesn’t convert.
Your website shouldn’t just exist like a digital flyer. It should be a living breathing thing with regularly updated content that works to get visitors to take different actions. The types of action that move them from window shopping to actually spending money with you and everything in between like scheduling a call, requesting a quote, signing up to a newsletter etc… if you have a good flow of traffic to your site but none of it is converting to any action, you probably need to take a really good look at why.
Sometimes this doesn’t necessarily mean you need a complete overhaul though. Is it possible that your website and content isn’t set up to lead your clients anywhere? It could just be that simply working on conversion is all you need to focus on however, if you can also relate to any of the other examples to follow, then YES, it’s time for a redesign.
It acts and looks tardy
A website that needs a caffeine hit to get going every time someone visits is one of the quickest ways to lose business followed closely by an equally sluggish design.
With hundreds of options available at our fingertips these days, no-one is willing to hang around waiting for a website to load. It’s far too easy to find a similar site that’s open for business. And an outdated design could be a signal to your visitors that you’ve stagnated or it could leave them with the impression that your value and what you have to offer might be a little dated too.
A website redesign will show visitors that you are still open for business and will help them to build trust with you.
It’s hard to use and navigate
We humans have been using the Internet for decades now and have come to expect certain things from a website. User expectancy comes down to what we “expect” to see, where we expect to see it and how we expect it work. A good example of this is the navigation menu. After years of surfing the net, your visitors expect to find the navigation menu at the top of your website in a horizontal row. They also expect to be able to find your most important information through these links like contact details and information about you/your business.
Your first priority as a website owner is to make it dead simple for your visitors to find and use what they’re looking for. If you don’t, you run the risk of losing them.
It’s difficult to update
As much as it’s important that your website is easy for your visitors to use, it’s just as important that it’s easy for You to use too. Every business owner should be free to update their site whenever they need. Sadly, that hasn’t always been the case. It’s 2016 and there are plenty of tools available like WordPress that allow you to update your content and services to keep them fresh and relevant.
Redesigning for this purpose can save you a lot of money in the long run since you won’t have to call your webby person every time you spot a typo.
It’s a hot mess
Busy design and cluttered pages make for a poor user experience. I know it wasn’t your intention to let your website come to this, it just happened over time. The point is, your visitors attention is pulled every which way and all that noise is taking away from your real message.
A redesign will help you to streamline your content and strip away your design to elevate your message and get your visitors taking action.
If your website is disorganized on the front end chances are, it’s just as bad under the hood. With more plugins than pages and broken links and updates up the razoo, the simple act of logging into your website could be quite an overwhelming experience for you. A streamlined administration panel can be a nice side effect of redesigning.
It’s not responsive
I know this isn’t news to you but it warrants being belted out again. Back in April of 2015, Google rolled out a new mobile friendly update to rank mobile pages higher than other sites who were not. It’s never been ok to ignore mobile users and even more so now because they are the majority. And with more and more businesses (including your competitors) heeding the call, you don’t want to be left behind.
If you find that your website ticks a few of the boxes above and is having a negative impact on the experience and perception your visitors have about you, it’s time for a website redesign. I can help you turn it all around. Schedule a quick call below to get answers to any lingering questions or ask away in the comments below and we can take it from there.
Have you downloaded The Essential Website Planning Checklist yet?
I invite you to go ahead and do that now. Anyone with a little know how can build a website but few people are aware of the planning and strategy involved in building a website that actually works to meet your goals.
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